One of the major objectives of building brand trust is to achieve sustainable competitive advantage and thereby enhance businesses performance and converting new customers into loyal shoppers. Online shoppers satisfaction is built if the customers have full confidence or trust in the brand. If a brand fails to fulfill promises to their customers they will …
Trust is the first step towards conversion. If visitors to your site have any doubts about how trustworthy you are, they’ ll bounce right out and never come back. Whether you are just browsing the web or you go online to make purchases, it can be tough to gain people’s trust on your website. So, …