Indicators
42% of Omni-Shoppers Are Concerned About Using Their Personal Data by Retailers, 2017 | Criteo
“Omni-shoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. 42% of them are concerned about retailers who use their personal data without any permissions for ad targeting, compared to 39% reported that using their data without their approval penetrate their privacy. In contrast, 22% of digital shoppers indicated that …