Influencer marketing is a booming industry that has continued to grow rapidly, it’s forecasted to reach $10bn total value in 2022. Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers. It involves identifying and building relationships with influential individuals who can sway …
Communications are an integral part of the organizational process as the flow of communication up to and down the organizational hierarchy has its effects on efficiency, decision- making and morale of organizations. Communication strategies are common in the business world, where they are used as part of a business plan, detailing how to communicate with …