Consumers are spending more time than ever on social media and when they’re looking for product recommendations, social is one of the most trusted channels Building a strong brand will help you attract and retain loyal customers, who will be happy to recommend you to their own networks. A solid social strategy can help you …
Brand influencers are storytellers for the digital age. They have the ability to tell stories that resonate with their audiences. By partnering with brand influencers, brands can leverage influencers’ storytelling expertise to achieve business goals. A successful social influencer has the potential to shape an audience’s awareness, actions and purchase decisions in ways brands cannot. …
With a focus on independence and originality, Gen Zs are not typically label focused. Furthermore, this demographic does not share millennials’ appreciation for the brand loyalty scheme. In the electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth comments and messages to other …
When it comes to innovation and marketing strategy, beauty brands are leading the way. The beauty industry is transforming by embracing personalization, augmented reality (AR), and virtual reality (VR) to acquire new customers and grow long-term relationships. It worth to be mentioned that, the Euromonitor International reports that global spending on personal care and beauty …
Headlines around the world continue to discuss the “retail apocalypse,” a phenomenon marked by the decline of traditional retail in the face of digital commerce. It’s tough out there for retailers in 2018. Last year, brick and mortar retailers closed nearly 7,000 stores, and this year, the trend has continued. What’s the culprit behind this …
If your business’s brand isn’t transparent, then you’ll make life a lot harder for yourself. You’ll find trust harder to forge, you’ll find employee happiness harder to harness, and you’ll make yourself less attractive to potential candidates. For all of these reasons and more, boosting your brand transparency should be your number one marketing priority. …
As the holiday season approaches, marketers and stores owners honed their marketing skills with a bulk of data and statistics to get a good start. Magento Commerce has surveyed 15 leading experts in the e-commerce industry to present the best practices in creating irresistible customer experiences that help your business stand out, boost sales, and …
Yet another holiday-shopping season is upon, retailers will need to plan ahead for the upcoming 2018 holiday sales season to meet the high expectations of consumers who are demanding convenient, easy and seamless shopping experiences. As we look to holiday 2018, the grass would be greener and the retail industry outlook is positive. For instance, …