Tag: Brand Loyalty

Hard-Won Insights Drive Growth Generative AI’s potential to reshape marketing and customer experience sparked bold experimentation in 2024, producing mixed outcomes and underscoring the reality that true transformation takes time. In 2025, leading brands will leverage these hard-won lessons to optimize data infrastructure, boost efficiency, and enhance customer insights. The stakes are high: companies that …

Introduction In recent years, ecommerce has seen tremendous growth. eMarketer projects that global ecommerce sales will surpass $5 trillion for the first time in 2022, making up over one-fifth of all retail sales. This surge has been largely driven by the global pandemic, which has changed consumer shopping habits. The simple act of walking into a …

Embark on a journey into the future of media with our exclusive insights on Media Trends & Predictions 2024. Uncover the latest shifts in VOD success, discover how regional strategies shape global landscapes, understand the impact of segmentation, and explore the dynamic terrain where consumer media loyalty will be tested. Join us as we navigate …

These brand loyalty insights show that in 22 of the 46 countries we track, the proportion of consumers who say they’d rather shop online than in-store is greater – even in mature markets, like the U.S., UK, Germany, and Italy. With the majority of physical retail stores closed during national and local lockdowns, online shopping …

“The key drivers of consumer behavior have traditionally been value, convenience, and experience. Looking ahead, brands and retailers need to also consider choice, purpose, and privacy if they are to earn their customers’ loyalty” says Paul Martin, Head of Retail, KPMG in the UK There are many definitions of the tern “Customer Loyalty“, however, it …

The holiday shopping season is the greatest sales period for retail for the whole year. But what keeps people coming back after the holidays?!! If they visit your store for a Black Friday deal, what could make them stay loyal?!! Criteo conducted global consumer research and crunched data across 1.9 billion active monthly shoppers to …

One of the major objectives of building brand trust is to achieve sustainable competitive advantage and thereby enhance businesses performance and converting new customers into loyal shoppers. Online shoppers satisfaction is built if the customers have full confidence or trust in the brand. If a brand fails to fulfill promises to their customers they will …

Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment. Brand advocates are more than just loyal customers. They identify with the values of their favorite brands and consider …