Tag: Brand Interactions

Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Leads drive revenue. At this very moment, every successful B2B brand is executing strategies to produce leads three or four quarters …

Today billions of people use social media platforms, and as these numbers continue to rise, companies increasingly rely on social channels to effectively reach their audiences, video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates, and the mere mention of the word “video” in an email …

Increasing the number of customers who are loyal to a product or a brand has become one of the most important goals that many companies are seeking to achieve. When talking about ad campaigns on different social media platforms, there are a set of tips and conditions that must be adhered so that your organization’s …