Researches
Brand Content Survey, 2019 | Adobe
In the last years, the growth of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs. Internet is changing the way consumers …
Indicators
What Drives UK Consumers to Open a Received Mail From Brands, 2019
Consumers are comfortable sharing their email addresses with companies via a variety of online channels. Marketers often obsess over every aspect of every e-mail sent, from the subject line to visuals to copy. An email is a common form of communication used for both personal and professional purposes. With brands coming to understand how effective …
Indicators
What Baby Boomers Need From Their Favorite Brands, 2019
Boomers buy products and services for others, not just themselves, boomers love to invest in educational products and services, especially for their grandchildren. If brands can market their products in this way, they will grab their attention. They like to be fully informed about products and services, and they want to interact with their brands …
Researches
10 Things you Need to Know About Women in MENA, 2016 | Ipsos
Women in MENA are one of the most powerful customer segments as they are the main influencers when it comes to purchasing decisions relating to the household. To gain insights into the women purchasing attitudes, aspirations, lifestyles, and behaviors in MENA read the below 10 things: On average, 8 in 10 of women in MENA are …
Indicators
Almost Half of MENA Women Have Interacted With Their Favorite Brands on Social Media, 2016 | Ipsos
As 86% of women in MENA use social media, 49% of them have interacted with their favorite brands on social media platforms. UAE women achieved the highest brand interaction with a rate of 79%, followed by Kuwait (72%), KSA (62%) and then Egypt (55%).