Tag: Brand Engagement

Introduction: Scaling Your Business with Personalization Tools As your business expands, adopting sophisticated marketing strategies becomes crucial to keeping your audience engaged and driving revenue. Relying on outdated tactics like sending a one-size-fits-all email to your entire list limits meaningful engagement and creates what’s called a “clustomer” problem. A “clustomer” is an undifferentiated group of …

Is your business ready to compete for the most important deals? Take a moment before responding, and reflect on two key points: how the process of selecting a strategic partner has evolved, and the increasing expectations of buyers. To consistently secure strategic transformation deals, it’s crucial to grasp how purchasing decisions are made: We surveyed …

Brand development in social networks is a vital part of creating the image of the company and the product it represents and building a brand voice is a crucial step to jumpstart it in the digital marketing world. First of all, social media involves direct communication with customers who are interested in buying the company’s …

Pixelmoon8 is a creative branding and digital agency based in Dubai, the UAE. Pixelmoon8 comprises a team of creative directors, brand strategists, and maverick designers. It’s a world of words, pictures, and experiences. With Pixelmoon8, you will understand local and global brands better, as they share brand trivia, and break down brand campaigns. “Only an …

We all know the importance of social media and its central role in terms of decision-making for your customers. Based on an IAB study back in 2013, 90% of consumers are likely to buy from a brand following a positive interaction on social media. And, finally, a study relayed by Sprout Social says 86% of …

There are many things about branding that have changed over the last decade, it is obvious for people who work in the marketing business. Branding your business is not only a matter of implementing creative, clever, and timely ad placements. This “How to build a brand” guide will show you how to create effective, and …

It is ideal for food or beverage companies to raise awareness or to increase their sales during the Holy Month Ramadan in the Middle East; because it is the month of gatherings of family and friends. One of the leading companies of food and beverage Nestlé which was founded in 1866 in Switzerland and managed …

When we break it down, a brand is a representation of service or object. And, unless we are physically engaging with an advertisement, that representation is a mental one. So, it makes sense that a major goal of marketers should be to encapsulate something relatable, universal and memorable. And what’s more relatable, universal and memorable …