Guides
Infographic: 5 Reasons Why Infographics Are Effective in Social Media Marketing | WhiskData
Recent researchers shed light on the importance of the infographics which are 30x more likely read than text articles. So, if digital marketers need to grab their targeted audience attention, they should use infographics. Companies should pay attention to the infographics due to these 5 reasons: Make the information more appealing. Increase brand awareness. Make …
Guides
Infographic: 7 Steps to Generate Leads With Infographics | WhiskData
Recent studies revealed that 90% of the information transmitted to the brain is visual. So, the infographics which are designed for a quick scan of the content are a great way to increase companies visibility & brand awareness via creative use of color & shapes. And according to Google trends, data infographics search interest is …
Guides
Best Practices for Webinar Planning and Execution | ReadyTalk & AMA
Webinars or web events are a high form of content marketing. It can be a powerful training and outreach tool. It also helps in strengthening a company’s brand awareness, increasing exposure in the market besides generating qualified sales leads. Follow the below tips to make web events a great experience for you and your audience: …
Guides
How Brands Find, Reach and Win Consumers | Bazaarvoice
For most consumers, the typical path to purchase has become increasingly complex as they are immersed in several products choices, endless information and plenty of advertising. Consumer’s attention is divided across a multitude of shopping channels and devices. In turn, it’s more difficult than ever for brands striving to stand out in a noisy marketplace. …
Researches
Evolution of Retail: 2017 Gen Z Shopper Report | Euclid Analytics
In the existing time, closing a store should impact the brand awareness in its surrounding area. The majority of shoppers would choose to shop at another brand if there was no physical store near them. It is important to set up a strong relationship with customers in areas surrounding the closed store, to redirect them to shop …
Indicators
Social Media Marketing Works Better in Achieving Brand Awareness in India, 2016 | Octane Research
The majority of Indian marketers surveyed reported that social media marketing is better in achieving brand awareness with a rate of 73% and driving engagement with a rate of 67%. Increasing traffic (58%) and generating leads (51%) ranked next of benefits that social media marketing practices achieved.