Case Study
How to Make the Best Use of Facebook and Instagram Video Ads in Building Brand Awareness | Doppelherz
As logic, before deciding to launch or announce about a new product, service, or feature of your business, you have to know how you can build brand awareness, which ways you will depend on – including online and offline ways-, or which online channels you will use in your campaigns. Second, if you …
Indicators
Increasing Brand Awareness is The Main Objective That Companies Needs to Achieve It Through Online Influencer Marketing at a Rate of 86%, 2018
Online influencer marketing is when a business collaborates with an influential person on social media to promote their products, service, campaigns or even to increase their brand awareness. These people are known as “social media influencers,” have dedicated and engaged followings. Influencers can feature your brand’s products or services in their posts. However, it needs …
Case Study
How Origin Build Awareness to Its Energy Brand by Reaching 6 M on Facebook and Instagram
Origin is considered to be one of the most popular Australian software gaming companies; it’s also recognized as an online gaming, digital distribution, and digital rights management (DRM) platform, which built by Electronic Arts that allows users to purchase games for PC and mobile platforms. Origin is an enjoyable platform that enables all gamers around …
Case Study
How Heinz Used Twitter in Lifting Awareness for Its New Mayonnaise?!
The H. J. Heinz Company, better known simply as Heinz, is an American food processing company based in Pittsburgh, Pennsylvania. It is also considered to be one of the most recognized names in ketchup. The company had a critical marketing challenge when they decided to introduce a new mayonnaise product in US markets. This challenge was that “how …
Indicators
Customer Acquisition is The Most Important Campaign Objective At a Rate of 93%, 2018
Marketing objectives are essential for any organization that wants to raise awareness about itself, its products, or its services. Great marketing objectives should help build organizational awareness and grow customer loyalty, marketing objectives are the goals set by a business for when promoting its products or services to potential consumers that should be achieved within a given time frame. Take a glance …
Indicators
Customer Experience is The Most Upcoming Priority for eCommerce Companies at a Rate of 33%, 2019
The rise in retail e-commerce has been evident for years now, and companies of all sorts are focusing their efforts on more user-friendly customer experience. Digital marketing channels that e-commerce companies can use it to advertise the business, alert customers with deals or new items, updating buyers on their purchases, and answering any questions or concerns. Customer experience …
Case Study
How Vodacom Increases Its New Brand’s Conversions by 61% with Facebook Ads?
Vodacom had faced a great challenge on its widely business in South Africa, it had a specific mission with a desire to rebrand its services and change the audience’s image of the company, in addition to being recognized as a digital company and an essential partner for helping people to benefit from new technology and connect with …
Researches
Attitudes to Digital Video Advertising, 2018 | IAB Europe
In Europe, digital advertising is estimated at a €41.9 billion which continues to be driven by video and mobile. Indeed, digital video increased by 21.4% in 2016 to a market value of €3bn and now almost half of the digital video is generated programmatically (46.5%). Find more insights into the status of adoption and buy-side …