Tag: Brand Advocacy

With a focus on independence and originality, Gen Zs are not typically label focused. Furthermore, this demographic does not share millennials’ appreciation for the brand loyalty scheme. In the electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth comments and messages to other …

Online influencer marketing is when a business collaborates with an influential person on social media to promote their products, service, campaigns or even to increase their brand awareness. These people are known as “social media influencers,” have dedicated and engaged followings. Influencers can feature your brand’s products or services in their posts. However, it needs …