Tag: Benchmarks

Introduction How can brand marketers navigate the social media landscape in 2025? It’s definitely a challenge. With multiple platforms, ever-changing algorithms, and evolving consumer behavior, social media professionals must be versatile—part analysts, trend forecasters, data engineers, and even, to some extent, mind readers. (We can’t confirm the last two, but it’s likely part of the …

Think of the evolution of navigational technology as a parallel. Initially, people used stars to guide their way, then transitioned to paper maps, and eventually to digital GPS systems and apps. Guided navigation, which factors in weather and traffic to suggest the best route, came next. The pinnacle of this evolution will be self-driving cars, …

Online retail has been successful in 2019, as consumers spent $9.4 billion on Cyber Monday alone. A number like this should not be surprising because the percentage of consumers shopping online every week is 26%. However, in 2020, retailers should take credit for delivering strong eCommerce sales while bearing in mind broader economic trends that …

Rival IQ analyzed over 29,000 Instagram stories and over 145k frames posted between June-October 2019 to bring you Instagram Benchmarks insights for your 2020 social marketing strategy. The Instagram Benchmarks Report answeres there questions: How do you find your Instagram benchmarks stats? How frequently should you be posting Stories? Should you be posting videos, images, …

AdStage has, finally, released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking the key metrics across all social media advertising channels. This edition of the social media benchmarks report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by …

Tinuiti has recently released the Amazon Ads Benchmark Report Q3 2019. This report aimed at benchmarking the key metrics across Amazon’s advertising suite, based on samples of more than $400 million in ad spend that Tinuiti has under management. What’s in the “Amazon Ads Benchmark Report Q3 2019”: This Report Includes Insights On: How fast …

AdStage has released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking key metrics across social media advertising platforms. This edition of the report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by the AdStage platform. You’ll gain insights …

How do I stack up against my competitors on social media? Most marketers always ask experts this question. The data-driven marketers don’t just want to know how their social media post is doing; they want to know how they’re doing against similar posts by their competitors. Needless to say that with great data comes great …