Indicators
Desktops/Laptops Dominate all Back to School Online Purchases in US, 2017 | Deloitte
More than half of back to school shoppers residents in the US (57%) make most of their back to school (B2S) purchases 2017 via desktop or laptop devices, which used for accessing retailer’s websites with a rate of 76%, get price information with 64% and then make a purchase with 60%. Mobiles ranked at the …
Researches
2017 Back to School Survey in US | Deloitte
In the US, back to school (B2S) season accounts for about half of the annual school-related spend, touches 29 million households and accounts for over $27 billion in sales, as it represents the second biggest shopping season of the year. 52% of US parents surveyed belong to Millennial age group. 98% plan to buy school …
Researches
Back-to-School Consumer Pulse, June 2016 | Rubicon Project
July is the time for marketers, parents and students to set their attention on back to school. But back-to-school (BTS/B2S) shoppers generally start thinking about what they need in June and stretch out the buying process until mid-August or later. Here are some key findings talks about consumer trends for 2016-17 BTS season: 37% of …
Indicators
47% of US Back to School Shopping Start Before 3 to 4 Weeks of the School in 2017 | NRF
The vast majority of US back to school – B2S – shoppers (95%) prefer to start their school shopping early before the school begins. 47% of those shoppers start before 3 to 4 weeks of the school, while 27% starts before 2 months in 2017. Only 2% of B2S shoppers in the US prefer to start …
Indicators
School Supplies Is the Most Category US Parents had Planned to Purchase, 2017 | Deloitte
School supplies (98%), clothing & accessories (97%) dominate all back to school lists that parents in the US planned to purchase in 2017. These two categories are followed by computers & hardware with only 23%. School supplies, clothing & accessories are estimated to achieve an average spend of $388, while computers & hardware would achieve …
Guides
The Summer Marketing Guide 101 | Marketo
Seasonality is an important driver of consumer marketing, and the summer season is chock-full of opportunities. Different industries can leverage the summer season for special campaigns. The essential thing is to identify a use case that makes sense for your brand, with the increase of digital technology and consumers’ consumption of it, you can reach …
Researches
Back to School Supplies Lists and Online Shopping in US, 2016 | NRF
The back-to-school season offers an incredible opportunity for retailers, To inform your digital marketing strategy by using these trends and tips, you’ll be better able to position your business for success: Back-to-school shopping in the US reached $27.3 billion in total spending in the 2016 season. 84% of parents won’t purchase online without free shipping. Online …