Tag: Back-to-School

Nowadays if “you snooze, you lose”. This is the marketers season slogan because back-to-college spending is expected to hit an all-time high this year in the US, while back-to-school spending is expected to see its 2nd highest spending level on record, according to NRF. Take a glimpse to know where to invest your marketing dollars …

More than 75 million students in MENA start their academic year in the first 10 days of September 2017. Back-to-School (BTS) season is the second largest moment for retail in the region. One-third of BTS shopping was driven by promotions. Parents’ purchases on BTS increased by 10% in 2017 compared to last year. School uniforms, …

Social media sites are good assistants for more than a quarter of back-to-school shoppers in the US. 27% planned to use social media sites to aid them in their back to school (BTS/B2S) shopping. Three-quarters of them assumed they use social media sites mainly to view ads or promotions. Receiving coupons ranked the second of social …

Back-to-college (BTC/B2C) season is a vital opportunity for retailers to connect with a lot of shoppers, build relationships and introduce new products. Also, there are many challenges to the back-to-college market include limited growth in family household income. BTS shopping season increased to reach $46B and account for 60% of annual college-related purchases in 2017. Read …

With every July and August comes a frenzy of shopper spending. Back-to-School (BTS/B2S) is a make-or-break moment for many companies. That’s why retailers need to build their campaigns on a true information. Find out what 1.001 moms said about back-to-school shopping in the US in order to bone up for the BTS shopping season: Spending …

It’s no secret that Back-to-School (BTS) is major revenue opportunities for retailers. And due to changes in the retail landscape, the BTS shopping season witnesses a huge competition. So, the way to make the most of next year’s BTS shopping season is to make online sales your top priority with an early strategy. The below research …

Half of the moms in the US who surveyed reported that their households planned to spend more on back to school (BTS/B2S) shopping in 2017, compared to 44% in 2016. Basic school, clothes and footwear supplies are most likely to be purchased for the upcoming new school year with rates 98%, 97% & 95% respectively …

More than half of US school shoppers said that they plan to shop mostly or entirely in-store for items such as shoes (63%), clothes & accessories (53%), school supplies (53%) and electronics (41%) during the 2017 back-to-school season. The lowest online preference rate goes to clothes & accessories by only 8% of the respondents’ sample compared to …