Tag: Back-to-School Shopping

As the COVID-19 vaccine roll-out continues, and we look forward to a post-pandemic environment, students are increasingly excited about getting back to school and spending time among friends as part of the education process. Because apparently, no one enjoyed online school. Missing out on social interaction has had a huge impact on everyone, however, it …

Most parents get their kids’ school supplies list one month before school starts. Buyers start their research and purchase in July. The majority of back to school shoppers make researches on mobile and buy in-store. So, retailers need to step up their game to compete in the new back-to-school shopping landscape. Read the major tips …

Now that it is the back to school season, brands are looking back at how the critical back-to-school season was handled, Back to school is the period in which students and their parents purchase school or college supplies and apparel for the upcoming year. At many department stores, back to school sales are advertised as a time when school supplies, children’s, and …

The back-to-school shopping season is the second biggest shopping event of the year next to the holidays. That’s why consumers are bound to spend more and retailers are bound to gain more. In 2018, RetailMeNot, Inc. surveyed more than 1200 retailers and consumers in a way to gain insights into the back-to-school shopping season in …

In 2017, the number of households with school going (K-12 grades) children in the US reached 29 million with 54 million children. This great segment grabs the retailers’ attention, especially during the back-to-school season. In 2018, the total back-to-school spending is expected to reach ~$27.6B, or $510 per household. Read the below points and cast …

Back-to-school shopping (BTS/B2S) adds up. The season is in full swing but retailers still have concerns about sales they expect. In 2017, the National Retail Federation (NRF) estimated the total K-12 back-to-school spending at $30 billion and it’s expected to reach $55 billion this year. Cut through the noise and be in the know of …

Back-to-school (B2S) online shopping reached $27.3 billion in the US in 2016 season. The vast majority of B2S online shoppers parents (84%) confirmed that free shipping is their condition for online purchase. Online B2S shoppers plan to make over a third (34%) of their purchases online and they plan to purchase from an average of 3 …

63% of back-to-school shoppers in the USA claimed that they will spend more than $100 per person on the school supplies, while 33% will spend over $250. As a result, 81% of retailers planned to offer more deals on back-to-school in 2017 than 2016. So, it’s very critical and important to know that “percent off” is the …