Tag: Back to School Shoppers

Half of the moms in the US who surveyed reported that their households planned to spend more on back to school (BTS/B2S) shopping in 2017, compared to 44% in 2016. Basic school, clothes and footwear supplies are most likely to be purchased for the upcoming new school year with rates 98%, 97% & 95% respectively …

More than half of US school shoppers said that they plan to shop mostly or entirely in-store for items such as shoes (63%), clothes & accessories (53%), school supplies (53%) and electronics (41%) during the 2017 back-to-school season. The lowest online preference rate goes to clothes & accessories by only 8% of the respondents’ sample compared to …

More than half of back to school shoppers residents in the US (57%) make most of their back to school (B2S) purchases 2017 via desktop or laptop devices, which used for accessing retailer’s websites with a rate of 76%, get price information with 64% and then make a purchase with 60%. Mobiles ranked at the …

The vast majority of US back to school – B2S – shoppers (95%) prefer to start their school shopping early before the school begins. 47% of those shoppers start before 3 to 4 weeks of the school, while 27% starts before 2 months in 2017. Only 2% of B2S shoppers in the US prefer to start …

School supplies (98%), clothing & accessories (97%) dominate all back to school lists that parents in the US planned to purchase in 2017. These two categories are followed by computers & hardware with only 23%. School supplies, clothing & accessories are estimated to achieve an average spend of $388, while computers & hardware would achieve …

The back-to-school season offers an incredible opportunity for retailers, To inform your digital marketing strategy by using these trends and tips, you’ll be better able to position your business for success: Back-to-school shopping in the US reached $27.3 billion in total spending in the 2016 season. 84% of parents won’t purchase online without free shipping. Online …