Tag: Back to School Shoppers

Most parents get their kids’ school supplies list one month before school starts. Buyers start their research and purchase in July. The majority of back to school shoppers make researches on mobile and buy in-store. So, retailers need to step up their game to compete in the new back-to-school shopping landscape. Read the major tips …

Target & Walmart are the top online retailers in the US that moms are more likely to purchase back-to-school clothing from in 2017 with rates 60% & 55% respectively. Kohl’s and Old Navy ranked the next with a rate of 52% for both of them, while amazon.com grabbed only 19%.

More than the half of B2S Shoppers (57.1%) plan to shop mostly at department stores, followed by discount stores (54.1%), clothing stores (46%) and online (45.5%). Electronic stores (24.6%), resale shops (9.1%) and drug stores (11.1%) appeared in the B2S shoppers shopping plan but with fewer ratios.

Back-to-school (B2S) online shopping reached $27.3 billion in the US in 2016 season. The vast majority of B2S online shoppers parents (84%) confirmed that free shipping is their condition for online purchase. Online B2S shoppers plan to make over a third (34%) of their purchases online and they plan to purchase from an average of 3 …

72% of moms in the US planned to purchase school supplies online for 2017-16, compared to 64% than the last season. Among all online retailers in the US, 75% of back to school (BTS/B2S) moms planned to purchase their school supplies from Amazon, 40% will do so from Walmart and 25% from Target.

The undecided B2S shoppers – the shoppers who didn’t decide to buy their back to school purchases in-store or online – are estimated with an average of one-fifth of all survey respondents. Here are some of their main characteristics: 68% of them are more likely to purchase online retailers in case of offering a free shipping. …

63% of back-to-school shoppers in the USA claimed that they will spend more than $100 per person on the school supplies, while 33% will spend over $250. As a result, 81% of retailers planned to offer more deals on back-to-school in 2017 than 2016. So, it’s very critical and important to know that “percent off” is the …

Social media sites are good assistants for more than a quarter of back-to-school shoppers in the US. 27% planned to use social media sites to aid them in their back to school (BTS/B2S) shopping. Three-quarters of them assumed they use social media sites mainly to view ads or promotions. Receiving coupons ranked the second of social …