Indicators
School Supplies Is the Most Category US Parents had Planned to Purchase, 2017 | Deloitte
School supplies (98%), clothing & accessories (97%) dominate all back to school lists that parents in the US planned to purchase in 2017. These two categories are followed by computers & hardware with only 23%. School supplies, clothing & accessories are estimated to achieve an average spend of $388, while computers & hardware would achieve …
Researches
Back to School Supplies Lists and Online Shopping in US, 2016 | NRF
The back-to-school season offers an incredible opportunity for retailers, To inform your digital marketing strategy by using these trends and tips, you’ll be better able to position your business for success: Back-to-school shopping in the US reached $27.3 billion in total spending in the 2016 season. 84% of parents won’t purchase online without free shipping. Online …