Indicators
Three-Quarter of Back to School Shoppers in US Purchase School Supplies From Amazon, 2017 | Field Agent
72% of moms in the US planned to purchase school supplies online for 2017-16, compared to 64% than the last season. Among all online retailers in the US, 75% of back to school (BTS/B2S) moms planned to purchase their school supplies from Amazon, 40% will do so from Walmart and 25% from Target.
Indicators
One-Fifth of USA B2S Shoppers Are Undecided About Their Purchasing Channel Choice, 2017 | Deloitte
The undecided B2S shoppers – the shoppers who didn’t decide to buy their back to school purchases in-store or online – are estimated with an average of one-fifth of all survey respondents. Here are some of their main characteristics: 68% of them are more likely to purchase online retailers in case of offering a free shipping. …
Indicators
“Percent Off” Is the Best Promotion Type Among Back-to-School Shoppers in USA, 2017 | RetailMeNot
63% of back-to-school shoppers in the USA claimed that they will spend more than $100 per person on the school supplies, while 33% will spend over $250. As a result, 81% of retailers planned to offer more deals on back-to-school in 2017 than 2016. So, it’s very critical and important to know that “percent off” is the …
Indicators
27% of Back to School Shoppers in US Use Social Media to Assist Them in Their Shopping, 2017 | Deloitte
Social media sites are good assistants for more than a quarter of back-to-school shoppers in the US. 27% planned to use social media sites to aid them in their back to school (BTS/B2S) shopping. Three-quarters of them assumed they use social media sites mainly to view ads or promotions. Receiving coupons ranked the second of social …
Indicators
School Supplies Are the Most Expected to Be Purchased for the New School Year in US, 2017 | Field Agent
Half of the moms in the US who surveyed reported that their households planned to spend more on back to school (BTS/B2S) shopping in 2017, compared to 44% in 2016. Basic school, clothes and footwear supplies are most likely to be purchased for the upcoming new school year with rates 98%, 97% & 95% respectively …
Indicators
53% of US School Shoppers Plan to Buy School Supplies In-Store, 2017 | NRF
More than half of US school shoppers said that they plan to shop mostly or entirely in-store for items such as shoes (63%), clothes & accessories (53%), school supplies (53%) and electronics (41%) during the 2017 back-to-school season. The lowest online preference rate goes to clothes & accessories by only 8% of the respondents’ sample compared to …
Indicators
Desktops/Laptops Dominate all Back to School Online Purchases in US, 2017 | Deloitte
More than half of back to school shoppers residents in the US (57%) make most of their back to school (B2S) purchases 2017 via desktop or laptop devices, which used for accessing retailer’s websites with a rate of 76%, get price information with 64% and then make a purchase with 60%. Mobiles ranked at the …
Indicators
47% of US Back to School Shopping Start Before 3 to 4 Weeks of the School in 2017 | NRF
The vast majority of US back to school – B2S – shoppers (95%) prefer to start their school shopping early before the school begins. 47% of those shoppers start before 3 to 4 weeks of the school, while 27% starts before 2 months in 2017. Only 2% of B2S shoppers in the US prefer to start …