Tag: B2C Marketers

CHANGING CONDITIONS: MARKETERS HAVE A NEW STORY TO TELL B2B marketing used to follow a straightforward approach centered around the four Ps: product, price, place, and promotion. The main goal was to capture buyers’ attention, guide them through the purchasing journey, and turn them into advocates. Marketers generally understood their responsibilities. However, as marketing evolved, …

Indian Marketers upgrade their digital marketing tactics every single year, either by using new digital marketing channels or by switching tactics, Digital marketing is an opening window of opportunities for both B2B and B2C marketers to promote their companies on a wide range of channels, including websites, email, social media, organic search, paid search, mobile …

The higher the quality of the leads generated, the more likely they are to become customers, when it comes to implementing a lead generation quality strategy, marketers must consider what their most impactful tactics are versus their most critical challenges to success. When it comes to bettering the quality of leads there are many factors …

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

Branding has a great power that establishes a competitive advantage. Brands cultures are sticky, once they have accepted them as conventional wisdom, people are usually reluctant to abandon the conventions of the brand culture. Unless they have product experiences or encounter brand stories that profoundly contradict conventions, people are usually happy to maintain the taken-for-granted …

As marketers, needs to deliver leads to the hungry sales teams they have an array of software tools to help them to achieve this goal of generating and delivering leads. Whether in a small and medium business or medium and large enterprises, they are likely to use some combination of marketing automation, lead management automation, …

Documentation is how marketers will understand whether or not they’re getting the desired results from their efforts and guide to make changes to their marketing strategy as required. Part of what makes a documented strategy so powerful is that every team member from content creators to senior-level directors and everyone in between can see the …

B2C marketing is driving consumers to the product and maximizes the value of the transaction through activities that provide incentives to buy additional products. Relationships between companies and consumers are based on the consumer’s experience during the purchase process. The value of the transaction will be determined by the quality of the experience of the …