Tag: B2B Salespeople

Sales enablement isn’t just about sales – it’s about aligning the relationship between sales and marketing for coordinated efforts and collaborative success. Sales enablement is the process of providing the sales organization with the information, tools, and content that help salespeople sell more effectively. Great marketing makes the sales job more efficient and more predictable. …

“It’s so tough to sell?”… A sentence reflects the drop in the number of sellers meeting or exceeding their quotas with only 53% of all sales organizations, surveyed, hitting their target numbers. The reason is that today’s buyer expectations are changing faster than today’s sellers can adapt and evolve, creating a chasm that sales organizations …