Tag: B2B Marketing

“Innovating with Impact” is the core theme of this year’s Edelman Digital Trends Report. As digital innovation extends to shape how organization’s work and how people live and interact with brands, businesses must evolve internally to succeed in today’s marketplace, whether by including a new workforce, restructuring to encourage intelligent innovation or integrating technologies and …

Lead nurturing is the process of engaging a defined targeted group by providing relevant information at each stage of the buyer’s journey. While lead generation involves the marketing process of capturing and stimulating the interest of potential customers in a service or product for the main purpose of creating a sales journey, lead nurturing ensures that …

Marketing is considered as nothing if it’s not bagged with digital tactics, marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. The tactics section of the digital marketing plans will describe how marketers will implement strategies, and defines the channels and tools that they are going …

Content marketing presents a pull mechanism for the marketers rather than a push one. It’s a gentler approach to traditional advertising and product or price promotions. Brands must consider their brand identity and the market they are trying to reach in order to create targeted and valuable brand content that delivers on strategic objectives. Content …

B2B marketers are embracing account-based marketing (ABM) as a part of their overall marketing efforts. ABM perfectly complements the traditional, short-term marketing goal of generating leads with efforts aimed at driving long-term revenue growth. ABM doesn’t just call for alignment between sales and marketing teams, it forces teams to align because personalization at the account …

The number of companies prioritizing digital continues to rise, correlating with the advancement of digital tools that possess greater targeting and data analysis capabilities. B2B companies understand the importance of web presence in the digital age. Meanwhile, B2B marketers are still making large investments in traditional methods, such as event marketing and print advertising. B2B marketers …

Programmatic advertising is the automation of the buying & selling of advertising space among the agents involved, the relationship between the different agents which was previously manual is now conducted automatically by machines this is called “ad-exchanges” it does the job of interconnecting the supply of advertising inventory offered by the publishers with the demand …

Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives. When setting objectives, it is very important to ensure that they are specific, measurable, achievable, realistic …