Tag: B2B Marketing

Internet users spend more time on social media platforms than on any other website that changes people’s communication way and even daily activities, so companies have to be present, follow and expand their customer reach. Thus, companies witnessing the rise of social media started increasing their presence on multiple social media platforms. The use of …

Now, Account Based Marketing (ABM) is no longer the next big thing – it’s here to stay: 93% of B2B marketers reported that ABM is very/extremely important, with an increase from the previous year, according to SiriusDecisions. Nearly three-quarters of organizations are either doing ABM or plan to in the next 12-24 months, according to …

Naturally, objectives and challenges for B2B digital marketers dovetail each other closely. Delivering quality leads is digital marketers’ primary objective while generating traffic and leads is the most commonly reported challenge among marketing professionals, one of the biggest hurdles for a B2B organization is that the audience is typically restricted to a very small pool. …

B2B marketers need new metrics and methods for going to market, delivering excellence, boosting businesses, and improving ROI. The simple answer is Account-based marketing (ABM), the art of winning leads… Engagio comes with its first edition of ABM guide that will help B2B marketers understand the current landscape of ABM analytics. By answering key questions, …

People sometimes overlook the fact that the LinkedIn Marketing team operates like any other B2B marketing team. But the difference is that LinkedIn marketing insiders know more than anybody about successful marketing on LinkedIn. And for sure you want the same insider knowledge that helps top marketers drive the best possible results on LinkedIn. Read …

While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for digital campaigns, conversions remain the most used metric by marketers to judge the performance of their efforts. Traffic, ROI, and lead volume (both marketing-qualified leads and sales-qualified leads) each constitute an important KPI. Falling costs associated with more efficient …

Smart B2B marketers are using multiple channels and tactics in order to generate leads. While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for their digital campaigns, conversions remain the most used metric that marketers are using it to judge the performance of their marketing efforts. B2B digital marketers …

B2B marketers have become as reliant on data as their consumer counterparts, but as they move to more advanced tactics like account-based marketing (ABM), they are becoming stymied by unclear strategies. In so doing, this gap needs to be bridged to ensure data-driven success. The 2019 B2B Marketing Outlook report, launched by Dun & Bradstreet …