Tag: B2B Marketing

2016 was a turning point for B2B’s use of programmatic technologies. Today, B2B marketers have a clear understanding of the benefits of automated ad-buying to making it an integral part of their marketing toolkit. They recognized that there was more to programmatic than simply retargeting. It could be used to build demand for B2B products …

Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …

B2B marketing is the marketing of products to businesses or other organizations for use in the production of goods, for use in general business operations, for resale to other consumers, such as a wholesaler selling to a retailer. The B2B marketing mix report compiles the data from a survey of B2B marketing professionals in healthcare, technology …

In 2018, Australian B2B marketers are focusing on customer experience, personalization and increasingly segmented audiences with 95% of them see “Customer Experience” as a significant challenge. They’re also planning to invest more in content development. Get a deep look at the state of B2B marketing in Australia to effectively cut through the noise in such a …

91% of B2B marketers in North America reported that their organizations already use content marketing. 53% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 47% outsource content creation activities (e.g., writing, design and video production). Read the points below and keep an eagle eye on the state of B2B content …

It’s not hard to come up with new ideas for B2B marketing. Innovation exists within B2B as much or more as it does with B2C marketing. Experienced marketers provided 33 practical and useful ways to innovate B2B marketing, find out some of them: Your customer should be the hero of your brand’s story. Focus more …

It’s 2017, where social media is a huge part of our daily lives. Changes in social media happen almost daily, with each social network working to increase usage and engagement on its platform every day. For B2B brands and organizations, it’s an easy and effective way to get your message and products out to a …

Marketers ranked email & social media as the top 2 digital channels for delivering an excellent return on investment (ROI) & 50% of marketers said that they will increase the email marketing budget in 2017. Check the below highlights to discover how different industries use email marketing, and each industry’s benchmarks and how marketers can …