Tag: B2B Marketing

Marketers are capable of creating personalized contents that are relevant to each and every consumer with the support of digital technologies. Consumers enjoy the privilege to individualize their experience and then share it with the communities they belong to regardless of geographical locations because people all around the world are connected on the internet. The …

Content marketing and the creation of content-driven experiences has proven to be an extraordinarily powerful new way for marketers to create value for the business. The idea of a brand approaching customer engagement by providing education, delight, and general usefulness offers a new model for enriching our interactions with customers at every stage of the …

Programmatic advertising offers automated decision-making process of the media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces. Programmatic advertising uses impressions as a metric while algorithms look for …

Marketing attribution is to quantify the influence each advertising impression has on a consumer’s decision to make a purchase decision, or convert. Visibility into what influences the audience, when and to what extent, allows marketers to optimize media spend for conversions and compare the value of different marketing channels, including paid and organic search, email, affiliate marketing, display ads, social …

How can you target the right accounts using engagement data? How can you personalize and prioritize your outreach to speed up your sales process? How can you measure the success of your marketing programs? All these questions and more have been answered in this guide which sheds light on the use of Account-Based Marketing (ABM) …

B2B marketers invest valuable time in searching for the most effective technology to be used in managing their content marketing efforts, if B2B marketers find themselves constantly requiring more advertising budget to increase their traffic levels, instead of relying on organic growth, it probably means something is lacking within their content marketing strategy. Take a …

Marketing technologies are making a huge impact on digital marketing performance, the marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Take a glance at the marketing technologies that B2B …

Marketers are leveraging the power of marketing automation to refine, target, and optimize program initiatives, including customizing content and automating communications. Marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns. The goal of marketing automation is to transform raw leads into sales-ready leads in …