Tag: B2B Marketing Trends

Obviously, COVID-19 has an impact on every industry worldwide. It has even affected consumers’ behaviors. As reported, The COVID-19 outbreak has had a mixed impact on purchasing behavior and budgets. Without further ado, let’s get through this report of B2B buyer trends. COVID-19’S Impact on Purchasing Behavior: According to the B2B buyer trends report, slightly …

One of the most common ways to convert leads is by “gating content” which means that the prospect will need to fill in their data to get access to the content, it is defined as content that cannot be accessed, either by a human or a web index crawler, unless the user provides some information …

Content plays an important role in post-purchase/current customer nurturing, a pillar of savvy brands’ marketing programs and a catalyst for improving the customer’s lifetime value to the business. Additionally, B2B marketers believe that content quality and content relevancy are the characteristics that drive audience engagement and differentiate their brands in crowded marketplaces. As a result, …

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason, it promises to transform marketing, a significant percentage of B2B marketers are in the early stages of learning about artificial intelligence in marketing technology and aren’t confident in their current knowledge. Some of these marketers are unsure of what …

B2B marketing is important for companies that want to enter the selected / target market and from this may depend on the success of the company. Companies also need to gain the necessary knowledge, business network, and experience, and with the help & support of the partners want to provide a better market position. Investing …

The modern B2B marketer is changing the way they work to generate new business and deliver ROI.  They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds the …

The key trend for B2B marketers is a focus on personalization and artificial intelligence to tailor marketing messages based on account-based targeting. Advancements in artificial intelligence and marketing automation have enabled B2B marketers to experiment with chatbots and personalization to create a customer-centric experience and track the end-to-end buyer’s journey. Take a glance at the …