Tag: B2B Marketing professionals

Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent public relations piece of content. If that’s all content marketing is for a B2B organization, they’d be better off investing that time into some other marketing channel. Effective B2B content marketing operates off …

Content plays an important role in post-purchase/current customer nurturing, a pillar of savvy brands’ marketing programs and a catalyst for improving the customer’s lifetime value to the business. Additionally, B2B marketers believe that content quality and content relevancy are the characteristics that drive audience engagement and differentiate their brands in crowded marketplaces. As a result, …

Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason, it promises to transform marketing, a significant percentage of B2B marketers are in the early stages of learning about artificial intelligence in marketing technology and aren’t confident in their current knowledge. Some of these marketers are unsure of what …

Naturally, objectives and challenges for B2B digital marketers dovetail each other closely. Delivering quality leads is digital marketers’ primary objective while generating traffic and leads is the most commonly reported challenge among marketing professionals, one of the biggest hurdles for a B2B organization is that the audience is typically restricted to a very small pool. …

Smart B2B marketers are using multiple channels and tactics in order to generate leads. While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for their digital campaigns, conversions remain the most used metric that marketers are using it to judge the performance of their marketing efforts. B2B digital marketers …

Account-based marketing is a strategic approach to marketing that focuses on a set of clearly defined targeted accounts. These targeted accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall. Successfully executing ABM involves building personalized outreach strategies for each of these accounts. ABM …

Creating a useful content that provides value for the targeted audience, can work to engage these leads and help build awareness for brands. Brand awareness is one of the most important benefits of content marketing.  Content marketing helps to improve conversions because it allows marketers to connect with and educate their leads and customers. Not only are working to …