Tag: B2B Marketers

Surveyed B2B marketers mentioned that the main factor of success over the last year is content creation with a rate of 78%, while the strategy is ranked as the second important factor with a rate of 72%. Then comes at next the content distribution as a factor of success over the last year with a rate …

Marketing tactics is a set of strategic methods intended to promote the goods and services of a business with the goal of increasing sales and maintaining a competitive product. E-mail marketing has become one of the most reliable ways to communicate with customers, 79% of surveyed B2B marketers indicated that they are using e-mail marketing and social …

Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …

Businesses of all sizes use social media platforms as an easy way to get ahead of the game, because of the massive increase in social media use, advertising and marketing have leveled up. Strategies to target customers have become more precise, cheaper and effective. This is why many startups today are growing faster than ever before. 86% of B2B marketers …

B2B marketing is the marketing of products to businesses or other organizations for use in the production of goods, for use in general business operations, for resale to other consumers, such as a wholesaler selling to a retailer. The B2B marketing mix report compiles the data from a survey of B2B marketing professionals in healthcare, technology …

Referral marketing is a method of promoting products or services to new customers through referrals usually it is a word of mouth. Connecting with the right people isn’t just a one-and-done task, it’s a process that means speaking to ideal customers at every stage of their buying journey. B2B professionals are making large investments in many channels such as event marketing …

There are various types of content that B2B marketers organizations use for content marketing purposes in North America. 94% of B2B marketers mentioned that their organizations use many social media platforms to manage their content marketing objectives, in another side, 73% of B2B marketing influencers indicated that their organizations are using case studies to achieve their content marketing goals. …

91% of B2B marketers in North America reported that their organizations already use content marketing. 53% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 47% outsource content creation activities (e.g., writing, design and video production). Read the points below and keep an eagle eye on the state of B2B content …