Tag: B2B Marketers

CHANGING CONDITIONS: MARKETERS HAVE A NEW STORY TO TELL B2B marketing used to follow a straightforward approach centered around the four Ps: product, price, place, and promotion. The main goal was to capture buyers’ attention, guide them through the purchasing journey, and turn them into advocates. Marketers generally understood their responsibilities. However, as marketing evolved, …

Executive Summary Storytelling has always been and will always be an integral part of our daily lives. It’s how we share narratives and messages, evoking emotions and understanding within our intended audiences. The methods of storytelling are vast and ever-evolving, especially in marketing and communications, where the hero of storytelling is quality content. Quality content …

Why Digital Marketing Channels Are Crucial to B2B Growth Back in 2015, 89% of people researching B2B products used the internet, and that number has only grown with digital transformation. They’re using the internet in more ways, from search engines to social networks to videos. Every time a potential customer goes online to research a …

AI: 3 out of 4 B2B marketers use generative tools We inquired about the application of generative AI in content and marketing, finding a significant trend: 72% of participants engage in experiments with generative AI tools. However, the absence of established standards presents challenges. Robert comments, “Generative AI introduces a revolutionary capacity to content marketing …

Significant shifts in buying group behavior and business dynamics are challenging frontline B2B marketing teams responsible for driving revenue, including demand marketing, account-based marketing (ABM), and customer marketing. Traditionally viewed as lead generators for the sales team, these marketers are adapting by responding to evolving buyer behaviors, embracing digital transformation, enhancing technical capabilities, and aiming …

Indian Marketers upgrade their digital marketing tactics every single year, either by using new digital marketing channels or by switching tactics, Digital marketing is an opening window of opportunities for both B2B and B2C marketers to promote their companies on a wide range of channels, including websites, email, social media, organic search, paid search, mobile …

Data activation is marketers using valuable data and customer insights to power the customer experience across channels. Surveyed B2B marketers indicated that reporting and analytics is the most important solution to improve the company’s data activation with a rate of 66%, while CRM integration is ranked as the second important solution with a rate of 64%. There is no wonder why …

2020 is a year of inflection; the pandemic, remote working, social justice, besides the influence of technology on work and society that have created challenges and opportunities politically, socially, commercially, professionally, and economically. Without further ado, let’s go through this B2B decision-maker report. Who Are the BETAs? According to the B2B decision-maker report, the name …