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Video is key for B2B marketers, as it’s a dynamic way to engage buyers because it showcases your company’s big ideas. It also makes complex ideas simpler for buyers to understand and helps establish emotional connections and empathy better than any other medium. Video packs a lot of information into a small but eye-catching package. …
It’s not that difficult to argue that marketing in the future will make increasing use of artificial intelligence. Even today, the components of an AI-based approach are largely in place. Contemporary marketing is increasingly quantitative, targeted, and tied to business outcomes. Ads and promotions are increasingly customized to individual consumers in real time. Companies employ …
Internet users spend more time on social media platforms than on any other website that changes people’s communication way and even daily activities, so companies have to be present, follow and expand their customer reach. Thus, companies witnessing the rise of social media started increasing their presence on multiple social media platforms. The use of …
Content marketing presents a pull mechanism for the marketers rather than a push one. It’s a gentler approach to traditional advertising and product or price promotions. Brands must consider their brand identity and the market they are trying to reach in order to create targeted and valuable brand content that delivers on strategic objectives. Content …
Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …