Tag: B2B Digital Marketing

There are various types of content that B2B marketers organizations use for content marketing purposes in North America. 94% of B2B marketers mentioned that their organizations use many social media platforms to manage their content marketing objectives, in another side, 73% of B2B marketing influencers indicated that their organizations are using case studies to achieve their content marketing goals. …

78% of North America’ B2B marketers from the total 2,562 recipients surveyed said they have a content marketing strategy. They use mainly emails, and LinkedIn to distribute their content. Printed media comes in the third level as a distribution channel for content even before YouTube and Twitter.

Advertiser investment in digital marketing still keeps growing year-over-year, including for the major channels of display: Paid search, social media, display, & organic search shows high rates of performance. Read the below indicators to gain the performance insights of major industry players like Google, Facebook, Microsoft, and Yahoo: Google ad spend, and Google click traffic has …

Via a sample of about 200 B2B marketing professionals based in the US, from marketing managers to C-level executives, were asked a question about their 2017 marketing plans and if they intend to increase their budget for some channels, the majority of them said that they plan to increase their budgets in paid search (51%), social …

“The UAE is rich in ambition and potential. This confidence has kept the country alert to the accelerating forces of global change and ready to reshape itself, beyond traditional forms of business, for the digital age.” Said Hadley Newman, Managing Director in Omobono Middle East. In this context, Omobono has conducted a survey on a …