Tag: B2B Digital Marketing

Generating more qualified leads is a challenge that B2B marketers are looking to solve daily. In a typical B2B environment, however, the lead generation and sales process is anything but quick and straightforward. B2B marketers are faced with varying product cycles, distinct target customers, multiple offerings with numerous stakeholders and quickly evolving technologies. For each …

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Developing a content marketing strategy takes time. Good strategy requires extensive research to truly understand your audience attitudes and behaviors accurately figuring out who they are, what content will inform and delight them, and where …

The marketing automation software system, it’s critically important to think about the inputs to whatever system you ultimately end up with. Where are your new leads and new interest ultimately coming from? The system you ultimately purchase should have a clear answer to how it will help you to fill the top of the marketing …

Prioritizing the lead generation challenges and setting B2B marketing objectives is just the start. The next steps include evaluating the existing program performance against priorities, identifying gaps and new buyer-centric programs to test and roll-out, looking at program diagnostics, and reporting performance. Take a glance a the top priorities for B2B businesses in the next two years: Providing an …

As technology evolves, the options for content marketing technology are increasing. These days, tech that used to seem like science fiction is becoming increasingly common. When it comes to measuring content results, tools that have been around for ages, such as Google Analytics, can be particularly useful. Analytics tools indicate the idea of how many people …

Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Take a glance at the personalization usage in B2B sector vs. B2C sector: 80% of surveyed B2B companies mentioned that they are using email personalization tactic compared to …

B2B marketers are combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Take a glance at the …

The key trend for B2B marketers is a focus on personalization and artificial intelligence to tailor marketing messages based on account-based targeting. Advancements in artificial intelligence and marketing automation have enabled B2B marketers to experiment with chatbots and personalization to create a customer-centric experience and track the end-to-end buyer’s journey. Take a glance at the …