Tag: B2B Digital Marketing

Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives. When setting objectives, it is very important to ensure that they are specific, measurable, achievable, realistic …

One of the difficulties in providing a general digital marketing budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately according to their priorities. Take a glance at the top …

Marketing attribution is to quantify the influence each advertising impression has on a consumer’s decision to make a purchase decision, or convert. Visibility into what influences the audience, when and to what extent, allows marketers to optimize media spend for conversions and compare the value of different marketing channels, including paid and organic search, email, affiliate marketing, display ads, social …

A recent survey was conducted in order to better understand how account-based marketing (ABM) practitioners are using an account-based strategy in their B2B businesses, the role technology plays in its execution, the challenges they’re facing, the results they’re experiencing, and what these findings mean for how ABM will mature throughout 2019. The Top-Line Findings of …

B2B marketers invest valuable time in searching for the most effective technology to be used in managing their content marketing efforts, if B2B marketers find themselves constantly requiring more advertising budget to increase their traffic levels, instead of relying on organic growth, it probably means something is lacking within their content marketing strategy. Take a …

Marketing technologies are making a huge impact on digital marketing performance, the marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Take a glance at the marketing technologies that B2B …

B2B marketers are facing challenges, the technologies continue to evolve, but the challenges remain the same. While B2B marketers are seeing increasing success with content marketing and live events, nurturing leads throughout a long sales cycle and pinpointing exactly what moved the needle to conversion still vexes many B2B marketers. Take a glance at the …

Search for customer expectation, behavior and quality, when it comes to content marketing. B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a result, content marketing is becoming more prevalent and receiving lots of investment. Take a glance at the most …