Tag: B2B Digital Marketing

THE REPORT  Why This Report Matters  B2B marketers navigate a dynamic landscape influenced by economic shifts, altering spending patterns, and heightened B2C-inspired customer expectations. This report delves into insights from a survey of hundreds of B2B marketers, unveiling how the industry adapts to 2023’s rapid evolution in consumer behavior, budget dynamics, media strategies, and technology. …

 Who we surveyed A winning combination: in-house & outsourced Contrasting last year’s trend, this year showcases a shift towards a blended in-house and outsourced marketing strategy. Marketers acknowledge the advantages of leveraging external agencies to complement internal expertise. Outsourced marketing, whether standalone or hybrid, allows internal teams to concentrate on core competencies. Agencies bring specialized …

Alignment Must Be More Than Aspirational B2B marketing leaders understand the significance of cross-functional alignment, yet achieving it remains a challenge. Individualized evaluations and incentives, coupled with a focus on internal processes, hinder meaningful alignment. In the evolving landscape of complex business buying, this guide “Fuel Growth With Customer-Centric B2B Marketing Alignment” delves into the …

This Is The Dawning Of The Age Of The Buying Group In the realm of B2B, purchasing decisions are predominantly made by collaborative groups rather than individual actors. This fundamental shift is reshaping B2B revenue strategies. Understanding the dynamics of buying groups influences various aspects of attracting, engaging, qualifying, and converting prospects into customers. To …

Data activation is marketers using valuable data and customer insights to power the customer experience across channels. Surveyed B2B marketers indicated that reporting and analytics is the most important solution to improve the company’s data activation with a rate of 66%, while CRM integration is ranked as the second important solution with a rate of 64%. There is no wonder why …

Physical restrictions imposed by the global COVID-19 pandemic are shaking the last of the digital laggards from the trees. The digital transformation race has grown. First-movers won. Now, the rest of the world is playing catch-up. To generate qualified leads from business customers online, these are the skills required. In B2B marketing, you’ll use them …

2020 is a year of inflection; the pandemic, remote working, social justice, besides the influence of technology on work and society that have created challenges and opportunities politically, socially, commercially, professionally, and economically. Without further ado, let’s go through this B2B decision-maker report. Who Are the BETAs? According to the B2B decision-maker report, the name …

It is definitely a strange time for B2B advertising because of the unprecedented circumstances. There are some challenges B2B advertisers face in 2020 such as: Cutting through the noise Speaking the right language Keeping up with the new buyer journey Proving your value with slashed budgets The State of New Technology: According to the B2B …