Tag: B2B Content Marketing

91% of B2B marketers in North America reported that their organizations already use content marketing. 53% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 47% outsource content creation activities (e.g., writing, design and video production). Read the points below and keep an eagle eye on the state of B2B content …

More than half of B2B buyers ensured that now they rely more on content to research their buying decisions than they did a year ago. They also depend increasingly on LinkedIn & Twitter feeds to get recommendations from their peers and see the types of content that people in similar roles and with similar challenges …

For an in-depth on the trends, channels, B2B Marketers tactics, and tools are prioritizing to drive pipeline performance in 2017 and beyond, read the below insights: The number of respondents who indicated their demand budget would decline increased from 8% last year to 13% this year. More than two-thirds of respondents indicated their demand Budgets …

78% of North America’ B2B marketers from the total 2,562 recipients surveyed said they have a content marketing strategy. They use mainly emails, and LinkedIn to distribute their content. Printed media comes in the third level as a distribution channel for content even before YouTube and Twitter.

Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy. 17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to …

89% of B2B marketers from around the globe said that their organizations use content marketing vs only 11% of them. When B2B marketers asked “In your organization, is it clear what an effective or successful content marketing program looks like?”, 41% of them assume that they have clarity on content marketing success and 30% of …