Tag: B2B Content Marketing

Team Structure Are businesses allocating sufficient personnel to their content marketing efforts? When we surveyed B2B marketers about how content marketing tasks are handled within their companies, the majority (76%) reported having a dedicated content marketing team or individual in place. Additionally, larger organizations were more likely to have such dedicated resources. However, most of …

When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product. David Ogilvy, Ogilvy on Advertising The most effective B2B content and messaging doesn’t just inform or showcase creativity—it inspires and influences its audience. Yet, the …

In 2023, the U.S. hosted almost 3 million Business-to-Business (B2B) companies.  The competition is fierce.  Therefore, businesses struggle to reach & engage their target audience efficiently.  B2B content marketing isn’t about crafting blog posts & white papers. It’s all about connecting with your audience on a deeper level & providing them with real value.  I …

Becoming adept at content marketing writing is a journey of refinement, not an instant fix. While there’s no magic formula or technology to effortlessly transform drafts into captivating content, continual improvement is achievable. This guide, compiled by seasoned marketers, offers systems, exercises, and insights to enhance your storytelling, streamline creativity, and amplify the impact of …

Every business possesses its unique goals, values, assets, and circumstances. Nonetheless, we can glean insights from marketers who have ingeniously tackled business challenges through content. The 35 examples in this e-book showcase content marketing‘s boundless potential. Spanning B2B and B2C realms, these projects feature diverse content types and tactics across various platforms and channels, catering …

AI: 3 out of 4 B2B marketers use generative tools We inquired about the application of generative AI in content and marketing, finding a significant trend: 72% of participants engage in experiments with generative AI tools. However, the absence of established standards presents challenges. Robert comments, “Generative AI introduces a revolutionary capacity to content marketing …

This Is The Dawning Of The Age Of The Buying Group In the realm of B2B, purchasing decisions are predominantly made by collaborative groups rather than individual actors. This fundamental shift is reshaping B2B revenue strategies. Understanding the dynamics of buying groups influences various aspects of attracting, engaging, qualifying, and converting prospects into customers. To …

B2B marketers use content marketing as it is important to enhance conversions because it allows connecting and education leads and customers. Other than that, it encourages conversions by giving consumers the information they need to make their purchasing decision. The Top B2B Content Marketing Goals 2020 Content marketing is a set of strategies which are …