Tag: B2B Companies

Internet users spend more time on social media platforms than on any other website that changes people’s communication way and even daily activities, so companies have to be present, follow and expand their customer reach. Thus, companies witnessing the rise of social media started increasing their presence on multiple social media platforms. The use of …

Marketers who work in the B2B industry are facing a lot of competitions. The best way to outpace this competition is by staying on top of the latest trends and the most used marketing solutions that proved their effectiveness. Finding new ways that foster relationships through social media & email marketing are currently hot topics in the B2B marketing …

One of the difficulties in providing a general digital marketing budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately according to their priorities. Take a glance at the top …

What customers want and what businesses think they want are often two different things. In the digital era, personalization has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Evergage and Researchscape International surveyed 300 marketing professionals from the US, the UK, India, Canada and Germany in 19 different industries …

B2B marketing is the marketing of products to businesses or other organizations for use in the production of goods, for use in general business operations, for resale to other consumers, such as a wholesaler selling to a retailer. The B2B marketing mix report compiles the data from a survey of B2B marketing professionals in healthcare, technology …

In the 2015 edition of UNCTAD’s Information Economy Report estimates Electronic commerce, examines opportunities & challenges faced by risk in developing countries that want to engage in electronic commerce (e-commerce) and shows in detail how information and communications technologies can be harnessed to support economic growth & sustainable development. The share of the Asia and …