Tag: B2B Advertising

It is definitely a strange time for B2B advertising because of the unprecedented circumstances. There are some challenges B2B advertisers face in 2020 such as: Cutting through the noise Speaking the right language Keeping up with the new buyer journey Proving your value with slashed budgets The State of New Technology: According to the B2B …

COVID-19 has changed a lot of things around us and worldwide, of course, businesses have been affected as well. COVID-19 has impacted the B2B exhibitions industry in the USA. According to The Center for Exhibition Industry Research (CEIR): “The persistence of COVID-19 and the uncertainty of whether events can take place in their scheduled destinations …

B2B marketers use content marketing as it is important to enhance conversions because it allows connecting and education leads and customers. Other than that, it encourages conversions by giving consumers the information they need to make their purchasing decision. The Top B2B Content Marketing Goals 2020 Content marketing is a set of strategies which are …

Many B2B businesses have jumped on the eCommerce bandwagon in recent years as they watched competitors increase market share by giving today’s B2B buyers what they want: a convenient way to shop and buy online, while some B2B buyers still prefer face-to-face interactions with salespeople, most of today’s B2B customers want to buy online. This …

Video is key for B2B marketers, as it’s a dynamic way to engage buyers because it showcases your company’s big ideas. It also makes complex ideas simpler for buyers to understand and helps establish emotional connections and empathy better than any other medium. Video packs a lot of information into a small but eye-catching package. …

B2B marketers have become as reliant on data as their consumer counterparts, but as they move to more advanced tactics like account-based marketing (ABM), they are becoming stymied by unclear strategies. In so doing, this gap needs to be bridged to ensure data-driven success. The 2019 B2B Marketing Outlook report, launched by Dun & Bradstreet …

Marketing is considered as nothing if it’s not bagged with digital tactics, marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. The tactics section of the digital marketing plans will describe how marketers will implement strategies, and defines the channels and tools that they are going …

Content marketing presents a pull mechanism for the marketers rather than a push one. It’s a gentler approach to traditional advertising and product or price promotions. Brands must consider their brand identity and the market they are trying to reach in order to create targeted and valuable brand content that delivers on strategic objectives. Content …