Indicators
The Most Relevant Uses of Artificial Intelligence For Companies in The Middle East, 2019
Artificial intelligence technology is evolving faster than expected and is already surpassing human decision making in certain instances and in many ways. Artificial intelligence enables a wide range of uses, broadly split into personalizing, automating, predicting, prescribing and generating insight. Prediction leads the artificial intelligence uses for companies the way that most of the companies …
Guides
Pay Per Click and Beyond: The PPC eBook | Feefo
Pay-per-click advertising should be an important part of your digital strategy, regardless of how big or small your business is, what industry you work in, or what you sell. Today’s marketing landscape has so much competition. Thus, relying on SEO alone is no longer an option. But Why Pay Per Click (PPC) Advertising? PPC allows …
Guides
The Smart Marketer’s Guide to Google Shopping | Criteo
Retailers’ marketing strategies depend recently on “Google Shopping”. But despite this channel provide effectiveness, it’s a difficult task to master. The good news is, there are new solutions and strategies to help. Discover the key 5 commandments for smart marketers: Find the right performance levels with machine-learned technology to identify the most relevant settings & …