Both retailers and consumer behaviour have affected by new technology innovations such as artificial intelligence, voice recognition, virtual reality and the Internet of Things (IoT). This made e-commerce and online shopping in Australia a highly tracked place full of analytics, statistics, behaviors and trends. In this context, a new survey conducted on both Australian online …
Augmented reality takes the digital information and overlays or combines it with elements of the real world. The ability to virtually try before you buy answers a key consumer concern as mobile shoppers still struggle with being unable to see what products will look like in their homes or in use or whether fashion items …