Indicators
67% of Consumers Are Interested in Learning More About a Place They Are Visiting Through AR/VR Technology, 2018 | Accenture
In fact, more than half of consumer’s long for the day when they can replace their smartphone with a wearable solution that has all smartphone functionality through augmented reality and hologram interfaces. AR/VR is evolving into a range of different use cases and device form factor will most likely play a role in their adoption. Consumers …
Indicators
44% of Australian Online Shoppers Said That They’d Be More Likely to Purchase Online if They Could Virtually See What an Item Will Look Like on Them First, 2018 | Paypal
Augmented reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. Augmented reality is a high priority for …
Researches
PayPal mCommerce in Australia Index: Trends Report 2018 | PayPal
Mobile commerce (mCommerce) in Australia may have begun as a convenient way to shop on-the-go, but has developed quickly into an entertainment experience. Mobile retail has shifted from convenience to entertainment as reading and writing reviews, product research, and virtual try-ons are an enjoyable pastime for many Australians, particularly with younger shoppers. The PayPal mCommerce …
Indicators
88% of Australian Shoppers Have Concerns About Mobile Shopping Due to The Differences Between Brand Sizes, 2018 | PayPal
Augmented reality takes the digital information and overlays or combines it with elements of the real world. The ability to virtually try before you buy answers a key consumer concern as mobile shoppers still struggle with being unable to see what products will look like in their homes or in use or whether fashion items …
Indicators
VR or AR Tops the Most Exciting Prospect for Audience Engagement for 2020 | Adobe
Retailers are trying to adopt various techniques to serve their business trends as part of this commitment to an easy, fun and valuable experience. 28% of retailers surveyed consider engaging audiences through virtual or augmented reality is the most exciting prospect for 2020. Utilizing artificial intelligence/bots to drive campaigns and experiences ranked at the second …
Researches
2017 Trends Report | Edelman Digital
Marketers should pay attention not to focus too much on the tools they use, but rather what they can achieve using those tools. Lately, the world of digital marketing is witnessing a quick change in Paid ways, search, influencers, conversational technologies. B2B in algorithms across key social platforms to new evolutions in IoT and Virtual …