Indicators
Top Reasons That Drives Agency Content Marketers To Use Paid Methods to Distribute their Content in 2019
Content distribution is a term that’s often thrown around in marketing circles without specifics attached. It can mean many different things, so it’s important to have a handle on all the possibilities before adding it as a line item in the marketing budget. Paid content distribution is a great way for brands/organizations to quickly grow their audiences …
Indicators
VR or AR Tops the Most Exciting Prospect for Audience Engagement for 2020 | Adobe
Retailers are trying to adopt various techniques to serve their business trends as part of this commitment to an easy, fun and valuable experience. 28% of retailers surveyed consider engaging audiences through virtual or augmented reality is the most exciting prospect for 2020. Utilizing artificial intelligence/bots to drive campaigns and experiences ranked at the second …
Researches
B2C Content Marketing: 2017 Benchmarks, Budgets & Trends in North America | CMI & Marketing Profs
The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago. So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry: …