Tag: Artificial intelligence (AI)

In 2023, generative AI emerged as a game-changer, revolutionizing industries and reshaping the technological landscape. As we move forward, the continued evolution of AI promises to unlock even greater possibilities, shaping a future where innovation knows no bounds. This report delves into the key areas where generative AI made significant strides, backed by compelling statistics. …

Amidst the rise of AI, fostering human connections is paramount. Video, known for its emotional resonance, is favored by B2B marketers. However, despite its growing importance, only a small fraction harness its full potential. CMI’s research unveils insights into video and visual storytelling trends, shedding light on the challenges and opportunities faced by marketers. Explore …

A message from Bright spot Let’s face it squarely—Artificial Intelligence (AI) has burst onto the scene, reshaping how we create, communicate, and compete at breakneck speed. While AI has simmered in development for decades, its practical application now marks a pivotal moment akin to the first domino falling. The fabric of our industries, businesses, and …

Introduction Customer expectations demand personalization, yet many organizations lag. McKinsey reports that 71% of consumers expect personalized interactions, driving 40% more revenue for fast-growing companies. To achieve true benefits, AI, data centralization, and real-time insights are essential for tailoring content and fostering genuine connections. However, only 20% of digital CX practitioners currently reap the rewards …

Introduction In a competitive market, brands must do more than offer quality products or a sleek website. They need to establish genuine emotional connections with customers. This ebook delves into crafting a toolkit that blends technology and human interaction to enhance customer experiences. It explores leveraging conversational technology for empathetic communication and emphasizes the importance …

B2B online sales are experiencing significant growth, with a global value of $7,907.07 billion in 2022. McKinsey reports that B2B customers utilize over nine channels in their buying journeys, leading to comfortable online transactions exceeding $500,000. This digital trend emphasizes the need for brands to expand globally, prioritizing effective communication and trust-building through culturally sensitive …

AI: 3 out of 4 B2B marketers use generative tools We inquired about the application of generative AI in content and marketing, finding a significant trend: 72% of participants engage in experiments with generative AI tools. However, the absence of established standards presents challenges. Robert comments, “Generative AI introduces a revolutionary capacity to content marketing …

AI use: 79% of technology marketers use generative tools Numerous participants anticipate an increase in employing AI for content creation. Indeed, 79% report utilizing AI for tasks related to content. How do they apply it? A majority (53%) leverage generative AI for ideating new subjects. Approximately half utilize these tools for drafting articles (48%) and …