Tag: Artificial intelligence (AI)

Executive summary We’ve entered an era of profound disruption where generative AI offers businesses an unprecedented chance to accelerate their reinvention and achieve new performance levels, surpassing past achievements. Generative AI, led by innovations like ChatGPT, emerged prominently in 2023. According to our research, 8% of companies, identified as the Reinventors, are transforming every aspect …

Human by design: How AI unleashes the Next Level of human potential The relationship between humans and technology is at a critical turning point. Imagine those dystopian images of humans 1,000 years from now—hunched backs, pale skin, and large, sensitive eyes—symbols of a life spent too much indoors, disconnected from the physical world. These depictions …

Introduction In the final quarter of 2023, 74% of consumers abandoned purchases due to feeling overwhelmed, according to Accenture’s Consumer Research 2024. Despite companies’ efforts to prioritize customer-centricity and personalized experiences in recent years, 71% of people report seeing no improvement—or even an increase—in the time and effort required to make purchase decisions. It’s understandable …

Preface For many companies, the next 12 to 24 months will be a defining period. Those who have invested in new technologies, skills, and ways of working have seen varied returns. Now, with the rise of generative AI, businesses face an unparalleled opportunity to outpace their competitors. Will they seize this chance to accelerate their …

Introduction For decades, digital technology has been a key focus for dealmakers. Acquiring digital capabilities is often a primary objective in mergers and acquisitions (M&A). In fact, nearly 60% of M&A executives anticipate that their deals will accelerate their transformation into digital businesses, with operating models centered around a robust digital core. This digital core …

Introduction If your business collects, stores, shares, or processes data—especially personally identifiable information—a strong data governance program is essential for your success. Data governance is a crucial component of our Digital Consumer Intelligence (DCI) Maturity Model and is evaluated in our DCI Assessment to help organizations pinpoint their strengths and areas for improvement. Governance is …

Have you ever looked for sunglasses online and then found related advertisements on social media and other websites continuously, or got programmatically attacked with undesired advertising emails about the same products? Do you know how does YouTube show all your favorite videos on your home screen? Or do you ever think about how when you’re …

The AI revolution, ignited by the launch of ChatGPT in November 2022, is now experiencing a period of plateauing, with experts pointing to several factors that may explain the slowdown. Although the technology remains transformative, the next few years are expected to see more incremental developments rather than the exponential leaps that have characterized the …