Tag: Artificial intelligence (AI)

CUSTOMER ENGAGEMENT & AI Through effective customer engagement, marketers can build brand awareness and trust, drive sales, and boost their bottom line. But how are marketers leveraging AI to engage with their customers and prospects? To explore this, Ascend2 and our Research Partners conducted the “Customer Engagement & AI” survey. We extend our thanks to …

THE USE OF AI TO ADVANCE PERSONALIZATION IN 2024 For years, Ascend2 has been providing marketing professionals with insights into the use of personalization in marketing. Each year, their research highlights a new trend in personalization, and this year’s focus is on the impact of AI on marketing personalization. The combination of AI and marketing …

Introduction Tech giants and other companies are expected to invest over $1 trillion in AI capital expenditures in the coming years, yet the tangible benefits remain uncertain. MIT’s Daron Acemoglu and Goldman Sachs’ Jim Covello are skeptical about AI’s payoff. Acemoglu predicts limited economic gains for the U.S. from AI in the next decade, while …

The era of enterprise reinvention is here As the pace of business accelerates, so does its complexity. Traditional organizations are not equipped for today’s rapid changes, and leaders recognize this. According to a recent Accenture survey, 90% of C-suite executives reported that their organizations are undergoing an accelerated digital transformation. Leading companies are leveraging technology, …

Introduction As high-tech companies adopt generative AI to boost efficiency and spark creativity within their own operations, they must also enable their customers’ AI experiences and drive new revenue streams. Achieving these dual objectives is challenging, but Accenture’s insights offer a strategic roadmap for navigating this transformation. In March 2023, Accenture released a report titled …

Preface Generative AI has rapidly emerged and is evolving at an unprecedented pace. Our teams have already engaged in over 700 client projects, revealing what success looks like in this domain. The key to realizing gen AI’s full potential lies not only in a robust data foundation but also in leadership that embraces new ways …

Executive Summary Opportunity Amid Disruption Half of Swiss executives feel their companies are well-equipped to capitalize on opportunities from technological disruptions, with generative AI (gen AI) being a key driver. Research shows Switzerland ranks third globally in terms of the impact of generative AI on work time. This technology has the potential to significantly enhance …

  Introduction Imagine a customer service experience free of hassle—where connecting with a customer agent is seamless. They troubleshoot product issues, reschedule order deliveries, and manage your subscriptions in seconds. Picture speaking with a customer care agent who instantly understands your concerns and sentiments, offering solutions and recommendations that quickly resolve the issue. No long …