Tag: Artificial intelligence (AI)

Introduction Generative AI (gen AI) offers immense potential for organizations to enhance productivity and overall performance. According to the 2024 State of Business Communication, early adopters are already reaping significant benefits, including maximizing revenue, reducing operational costs, boosting employee productivity, and improving the customer experience. However, with these opportunities come new challenges—ranging from data security …

Letter From the Team In today’s fast-paced business environment, where meeting customer needs and achieving company goals are constant priorities, it’s easy to overlook that a significant portion of our work revolves around communication. From managing emails and strategizing in team meetings to engaging in quick exchanges over Slack, effective communication is the cornerstone of …

Introduction In today’s fast-paced business environment, communication plays a significant role in our work lives, whether it’s drafting emails, attending meetings, or handling constant notifications. Every day, we move business forward through communication. Effective communication is now a strategic necessity for success. It drives productivity, improves customer and employee satisfaction, closes deals, and reduces costs. …

Introduction In our increasingly digital world, businesses are turning to artificial intelligence (AI) to enhance workflows and communication. However, this widespread adoption introduces risks like bias, social manipulation, and ethical challenges. Therefore, implementing AI responsibly has become crucial. Companies must prioritize mitigating these risks to protect their employees, data, and reputation. Responsible AI is not …

How to Use This Guide As you embark on your journey toward generative AI (gen AI) adoption, it’s essential to secure support for your investment, clearly define how you plan to implement gen AI, and thoroughly assess both the risks and opportunities tied to its use across various solutions. This guide will help you: Clarify …

Executive summary The disruptive potential of artificial intelligence (AI) is set to transform the information landscape this year amid a backdrop of global political and economic uncertainty. This shift will have significant implications for the reliability of information and the sustainability of traditional media, especially in a year marked by critical elections in over 40 …

Key Findings: This factsheet evaluates the effectiveness of two widely used generative AI chatbots, ChatGPT and Bard (now known as Gemini), in delivering the latest news headlines from specific outlets. We tested both chatbots by requesting the top five headlines from the most popular online news sources across ten countries and analyzing their responses to …

LEVERAGING AI IN MARKETING As AI becomes more widely understood, its applications in marketing strategies are becoming clearer. But how are marketers currently leveraging AI, and how do they plan to invest in it in the coming year? To explore these questions, Ascend2 and our Research Partners conducted the “Leveraging AI in Marketing” survey. We …