Researches
2018 Content Management & Strategy Survey | CMI
In the recent 3-4 years, content marketing has always been the top issue/topic, with more than 9 out of 10 organizations worldwide use content marketing to market its products, services, or support to prospects or existing customers. But the challenge here is that personalized content requires a strategic content management approach and a sophisticated tech …
Indicators
44% of Australian Online Shoppers Said That They’d Be More Likely to Purchase Online if They Could Virtually See What an Item Will Look Like on Them First, 2018 | Paypal
Augmented reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. Augmented reality is a high priority for …
Researches
UX and User Research Industry Survey Report, 2017 | UserTesting
UX (user experience design) is simply defined as the process of improving customer satisfaction & loyalty by enhancing the usability, ease of use & pleasure in the interaction between the customer and the product. But there is a confusion between the 2 missions of UX and market research job. Discover the key insights into how …
Researches
2017 Customer Experience/Unified Commerce Survey in North America | BRP Consulting
Unified commerce is the future of retail, to understand retailers’ customer experience priorities today and for the future, and how the evolution of unified commerce helps provide retailers with the right people, processes, and technology to enable retailers to enhance the customer experience. The key customer experience capabilities are: 45% of retailers plan to utilize …
Researches
2017 Digital Retail Innovation Report | Sailthru
Digital retail businesses must leverage technology across the organization to upskill and create an agile workforce that can operate efficiently and drive fast innovation. Read the below points to find out how the 200 marketers surveyed making sense of the possibilities artificial intelligence is bringing, what channels are getting a makeover, and what challenges are …
Researches
2017 Digital Trends Report | Adobe
Based on a global survey of more than 14,000 digital marketers and e-commerce professionals across EMEA, North American and Asia Pacific markets, these digital trends highlights some key challenges for businesses making the change, key insights from the research include: 46% of marketers surveyed said that digital permeates most of their marketing activities, up from …