Tag: Artificial intelligence (AI)

The majority of industries are embracing artificial intelligence and machine learning to ensure their client’s experience is the best that it can be, intelligent machines will replace or enhance human capabilities in many areas. Artificial intelligence is the intelligence exhibited by machines or software. It is the subfield of computer science. Artificial intelligence has the …

Do you know that 80% of customers say the experience a company provides is as important as its products and services? Do you know also that 84% of customers prefer being treated like a person, not a number? Salesforce Research has surveyed over 4,100 marketing leaders worldwide to provide an overview of how marketing is …

If you want your social media strategy to be successful, you need to keep up to date with the latest trends. In a previous article, we took an overview on Facebook, Instagram and Twitter reports which analyzing users behavior and which topics and events that matter them the most during 2018.  In this article, we will review a …

By leveraging artificial intelligence (AI) and real-time data hyper-personalization delivers more relevant content, product, and service information to each user. Ascend2 surveyed over 140 marketing influencers to take a deep look at their future hyper-personalization strategies. Key Findings of the Hyper-Personalization Strategies Survey: Just 9% of marketing influencers have completed the development of a hyper-personalization strategy. …

In the digital customer service, there is a strong and growing interest in chatbots. Adoption of chatbots is increasing people are discovering the benefits of chatbots, customer communication is essential for businesses to grow and develop profitably and efficiently if organized in a proper way. Marketing communication is helping companies to engage with their target …

The word chatbots is a derivative of “chat robots,” understood as machine agents that serve as natural language user interfaces to data and services through text or voice. Chatbots allow users to ask questions or make commands in their everyday language and to get the needed content or service in a conversational style. If chatbots …

The best driver for increased AI adoption is a success in early deployments. Of all the new technologies emerging in the late 20th century, the production of artificial intelligence (AI) may provide the most profound impacts on organizational decision making with the ability to provide large quantities of information and expertise. AI will change the …

Marketing is taking on a leading role in digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile-optimized measures but now also incorporates the …