Tag: Artificial intelligence (AI)

In this blog talking about the impact of AI on data centers, we need to emphasize that the use of data has demonstrated a significant increase in all areas during the last few years. Many businesses are adopting a data-driven approach in order to increase the efficiency of many processes and to improve their decision-making. …

A digital marketing avenue fades away; email marketing has taken the form of a colossus. Contrary to preconceived notions, email isn’t a static technology. It has grown like other internet tools and evolved with time. Artificial intelligence has massively expanded what you achieve through email marketing. It enables better personalization and driving fast conversions. AI …

What predictive analytics is and how it can improve your marketing performance? In this article, we will discuss one of the main trends in AI marketing.

It’s not that difficult to argue that marketing in the future will make increasing use of artificial intelligence. Even today, the components of an AI-based approach are largely in place. Contemporary marketing is increasingly quantitative, targeted, and tied to business outcomes. Ads and promotions are increasingly customized to individual consumers in real time. Companies employ …

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason, it promises to transform marketing, a significant percentage of B2B marketers are in the early stages of learning about artificial intelligence in marketing technology and aren’t confident in their current knowledge. Some of these marketers are unsure of what …

It is no secret that in recent times, machine learning (ML) and marketing go hand-in-hand. In the new digital marketing era, to do one without the other is a mistake no business can really afford, especially if they want to remain competitive. But marketing with machine learning is only possible with data… For businesses today, …

Artificial intelligence technology is evolving faster than expected and is already surpassing human decision making in certain instances and in many ways. Artificial intelligence enables a wide range of uses, broadly split into personalizing, automating, predicting, prescribing and generating insight. Prediction leads the artificial intelligence uses for companies the way that most of the companies …

For sure, you have already heard of Artificial Intelligence, even if you aren’t exactly sure what it is. The term ‘Artificial Intelligence’ has become something of a buzzword. AI is a ‘hot right now’ topic and marketing trend. But What Exactly is Artificial Intelligence (AI)? The term Artificial Intelligence (AI) was first coined by ‘John …