Introduction In today’s fast-paced business environment, communication plays a significant role in our work lives, whether it’s drafting emails, attending meetings, or handling constant notifications. Every day, we move business forward through communication. Effective communication is now a strategic necessity for success. It drives productivity, improves customer and employee satisfaction, closes deals, and reduces costs. …
Introduction In our increasingly digital world, businesses are turning to artificial intelligence (AI) to enhance workflows and communication. However, this widespread adoption introduces risks like bias, social manipulation, and ethical challenges. Therefore, implementing AI responsibly has become crucial. Companies must prioritize mitigating these risks to protect their employees, data, and reputation. Responsible AI is not …
How to Use This Guide As you embark on your journey toward generative AI (gen AI) adoption, it’s essential to secure support for your investment, clearly define how you plan to implement gen AI, and thoroughly assess both the risks and opportunities tied to its use across various solutions. This guide will help you: Clarify …
LEVERAGING AI IN MARKETING As AI becomes more widely understood, its applications in marketing strategies are becoming clearer. But how are marketers currently leveraging AI, and how do they plan to invest in it in the coming year? To explore these questions, Ascend2 and our Research Partners conducted the “Leveraging AI in Marketing” survey. We …
2023: The Year of Icons and Transformation The year 2023 was marked by major cultural phenomena such as the resurgence of Barbie, the eras of Taylor Swift, and Beyonce’s Renaissance. It was also the year Twitter transformed into X. While it was a dynamic and transformative year, it certainly wasn’t boring. This report delves into …
Since the release of ChatGPT in late 2022, AI progress has been rapid, surpassing typical industry standards. With numerous potential applications emerging, so do misconceptions and AI myths. To navigate common pitfalls and guide AI teams effectively, distinguishing between hype and reality is crucial. Myth #1: AI Will Take Your Job Soon There is a …
It is known that technology develops way too fast and every day something new is discovered. An example of that, the new Microsoft AI software, as Microsoft has just replaced its employees with AI software. In a world full of developments, discoveries, and experiments, this all should be expected. Without further ado, let’s get into …
Artificial intelligence digital marketing strategies can transform the way that brands are engaging with their audience. It can support in driving relevant traffic, acquire new customers, increasing sales, and retaining existing customers. Artificial intelligence is an incredible technology that can work wonders for brands, by using artificial intelligence digital marketing strategies will help brands in …